Apple Campaign “Get a Mac” – Touché


Right after PC introduces himself, the Mac character replies, “And I’m a PC too”. Mac explains to the confused PC that he can run both Mac OS X and Microsoft Windows, calling himself “the only computer you’ll ever need.” PC mutters, “Oh…touché.” The Mac character, referring to the rules of fencing, explains that one only says “touché” after he or she makes a point and someone else makes a counterpoint, but the PC character continues to misuse the word. A similar conversation occurred in Dodgeball: A True Underdog Story, a film which Justin Long (Mac) appeared in.

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